Section 1 of 2 · July 2026

YO7 · Market Entry Plan · Bangladesh

Bangladesh — the not-so-hidden game.
176M people. $1.48BN a month in play.

The market snapshot — the user, the rules, the existing landscape, and what the winners already run.

01 — Country Details

GenZ — mobile, urban, Bengali and Android driven

176M

Population

Average age · 30% aged 18–34

95%

Android devices

186M

Mobile connections

Social media landscape

64.0M

Facebook · 77% of all internet users

56.2M

TikTok (18+) · +27% YoY · 70% male

49.8M

YouTube · +12% YoY

9.2M

Instagram · +27% YoY

Why it matters for YO7: a huge, young, single-language audience reachable through one OS and cheap mobile data — and already concentrated on known channels.

02 — Consumer Pattern

The user: a young man in Dhaka with $150 a month and a cricket obsession

Who he is

Male, 18–35
Dhaka · Chittagong · Khulna
Earns $140–190/month
Student or entry-level worker

What he plays

Slots — Jili dominates
Aviator — crash-style rounds
Live casino — roulette · cards
Betting — cricket, then football

Why he plays

Plays to improve his finances
High engagement, low spend
Volume beats value
Cricket fandom is the hook

What he expects from any product

Android-first app Bangla or simple English bKash · Nagad · Rocket Fast deposits & withdrawals

03 — Current Landscape · Operators

150+ brands. 50+ with market share. The top 5 own half the market.

$1.48B

Approx. monthly turnover

27.2M

Approx. monthly users (non-unique)

~10%

Median MoM growth

Tiers: 5–6 brands above $100M/mo · 10–15 brands at $10–100M · 25–30 above $1M

Read: top-heavy but fast-moving. Nagad88 +78% YoY, BetJili +51%, Jaya9 +53% — share can be grabbed, but you need to move quickly; distribution and localisation win.

04 — Top Operators

Market share, head to head

Top 10 named operators hold ~76% of monthly turnover; 40+ smaller brands share the rest. Top 4 highlighted in accent/ink — together they own ~42%.

05 — What the top brands are doing

The winners already run this playbook. We’ve run parts of it for them.

BRAND AMBASSADORS

13 celebrity deals signed for this market’s operators

Sunny Leone
Betjili · 2024

Tangia Zaman Methila
Crickex · 2025

Peya Bipasha
Banglabet · 2025

Shobnom Bubly
Mega Casino World

Madhumita Sarcar
Mostplay · 2023

Nusraat Faria
Nagad88

Mahiya Mahi
NC VIP · 2025

Samira Khan Mahi
Babu88 · 2025/26

Yesha Sagar
Baji

SPORTS SPONSORSHIPS

9 team placements across 5 franchise leagues

Antigua & Barbuda Falcons
Crickex · CPL 2025

Galle Marvels
Batjili · LPL 2024

Montreal Tigers
Babu88 · GT20 Canada

Sunrisers Eastern Cape
BJ Baji · SA20 2023

LA Knight Riders
JeetBuzz · MLC title partner

Barbados Royals
MCW · CPL

DIGITAL MEDIA & OFFLINE

Digital campaigns, owned IPs and street presence — BD-facing

BPL content IP
Babu88 · YouTube series

Cricbuzz takeover
Nagad88 · 15MN impressions · 2026

Straight Drive on T Sports
BJ Baji · match-day show

Dhaka cab fleet
Crickex · OOH

Rickshaw branding
Krikya · OOH · Dhaka

Micro-influencer network
Krikya · UGC at scale

The proof: EmergeX has signed talent for 4 of the market’s top 5 brand groups — the groups behind roughly half of Bangladesh’s monthly turnover — plus 9 team sponsorships across 5 leagues and BD-facing media campaigns.

Section 2 of 2 · July 2026

EmergeX × YO7 · Bangladesh Market Entry

The detailed plan for one year — priced to the month. $1.45MN

Every activity from the master plan, unpacked — summary, month-on-month spends, and the full working detail across all the marketing avenues. All values USD.

01 — The Marketing Plan

One user. Three engines.

How Brand, Performance and Digital work — the same user at different depths of the funnel. Different actors, one compounding system.

The shape of the mandate: EmergeX runs the entire brand engine in-house — talent, sponsorships, media buying, influencers, communities, content IPs, OOH — manages performance through vetted specialist partners, and consults the digital activities YO7's team owns. One accountable partner, no full-service pretence.

02 — Year One Gantt · Jul ’26 – Jun ’27

Every channel on one track

Final summary

$1.45M

Total budget

Duration · months

$450K

Sponsorship · opportunity basis

Total spends — month-on-month breakdown (USD ’000)

Activity	JUL ’26	AUG ’26	SEP ’26	OCT ’26	NOV ’26	DEC ’26	JAN ’27	FEB ’27	MAR ’27	APR ’27	MAY ’27	JUN ’27	TOTAL
BRAND AMBASSADORS	95K	—	—	47.5K	—	—	47.5K	—	—	—	—	—	190K
DIGITAL MEDIA	—	8K	8K	20K	20K	30K	30K	20K	30K	30K	30K	20K	246K
INFLUENCERS & KOLS	—	—	6K	6K	6K	39K	24K	24K	21K	21K	21K	—	168K
MEDIA AMPLIFICATION	—	—	3.7K	3.7K	5.9K	11.1K	11.6K	11.6K	12.8K	12.8K	12.8K	—	86K
SPORTS SPONSORSHIPS †	—	—	50K	50K	50K	100K	100K	100K	—	—	—	—	450K
OFFLINE	—	—	—	—	26K	26K	11K	11K	34K	34K	34K	19K	195K
CONTENT IP	—	—	—	—	21.25K	18.75K	—	—	30K	22.5K	22.5K	—	115K
TOTAL / MONTH	95K	8K	67.7K	127.2K	129.15K	224.85K	224.1K	166.6K	127.8K	120.3K	120.3K	39K	$1.45MN

† Sponsorships are opportunistic — budget is reserved for the windows shown and deployed only when the right property clears the criteria (see Section 2 · 07).

03 — Brand Visibility Options · The Channels

Click any channel to open its detailed plan

Brand Ambassadors

BD celebrities as the face of YO7 — annual deals, three options suggested

JUL ’26 · ANNUAL

$190KOPTION A SELECTED

›

A · The shortlist — 7 BD celebrities — subject to change

Name	Tier	Annual fee	Instagram	Facebook	TikTok	Total following	Profiles
Keya Payel	TIER 1	$80,000	1.86M	6.60M	2.60M	11.06M	IG · FB
Shirin Shila	TIER 2	$70,000	1.5K	3.60M	424K	4.03M	IG · FB
Tanha Tasnia	TIER 2	$60,000	241K	2.00M	579K	2.82M	IG · FB
Samonty Shoumi	TIER 2	$50,000	1.15M	1.90M	794K	3.84M	IG · FB
Samanta Parveg	TIER 3	$30,000	111K	272K	1.50M	1.88M	IG · FB
Tasnuva Tisha	TIER 3	$25,000	101K	118K	260K	479K	IG · FB
DJ Sonica	TIER 3	$25,000	44K	327K	45K	416K	IG · FB

B · Strategy routes & payment schedule — pick one (50% on signing · 25% Oct · 25% Jan)

Option	Talents	Reach	Total	JUL ’26 · signing	OCT ’26	JAN ’27
OPTION A	Keya Payel + Tanha Tasnia + Samonty Shoumi SELECTED	17.72M	$190,000	$95,000	$47,500	$47,500
OPTION B	Shirin Shila + Tanha Tasnia + Samonty Shoumi	10.69M	$180,000	$90,000	$45,000	$45,000
OPTION C	Tanha + Samonty + DJ Sonica + Samanta + Tisha (5 faces)	9.44M	$190,000	$95,000	$47,500	$47,500

Digital Media

Media buying — native + programmatic · 307M impressions

AUG ’26 – JUN ’27

$246K307M IMPRESSIONS

›

A · Monthly distribution

Channel	Platform / type	Imps / month	eCPM	Cost / month
CRICBUZZ	Cricket leader	8.0M	$1.25	$10,000
CRICKETLINEX	Live-score apps	6.0M	$0.60	$3,500
CREX	Live-score apps	6.0M	$0.75	$4,500
PROGRAMMATIC	Utility / entertainment / casual games	15.0M	$0.80	$12,000
TOTAL		35.0M		$30,000

B · Month-on-month budget & impressions

	AUG	SEP	OCT	NOV	DEC	JAN	FEB	MAR	APR	MAY	JUN	TOTAL
Budget ($ ’000)	8	8	20	20	30	30	20	30	30	30	20	246
Impressions (M)	12	12	27	27	35	35	27	35	35	35	27	307
Avg eCPM ($)	0.67	0.67	0.74	0.74	0.86	0.86	0.74	0.86	0.86	0.86	0.74	0.80

C · What each spend level buys

Monthly spend	Inventory unlocked
$8K	CREX + CRICKETLINEX
$20K	CREX + CRICKETLINEX + PROGRAMMATIC
$30K	CREX + CRICKETLINEX + PROGRAMMATIC + CRICBUZZ

Spend steps up with the cricket calendar — $30K full-stack months land during the BPL, PSL and IPL windows. Apps listed are based on previous campaigns — subject to change.

Influencers & KOLs

Concept/feature-driven content, boosted towards the target market and audience

SEP ’26 – MAY ’27

$168K96 CELEB POSTS

›

A · Cost buckets — approximate pricing for 1 story + 1 reel + content creation

Bucket	Celebs in pool	Rate / post	Total posts	Total
TIER 1	5	$3,000	24	$72,000
TIER 2	5	$2,000	24	$48,000
TIER 3	5	$1,000	48	$48,000
TOTAL	15		96	$168,000

Scaled based on event/feature or opportunistic requirements.

B · Monthly post volume & spend

	SEP	OCT	NOV	DEC	JAN	FEB	MAR	APR	MAY	TOTAL
Tier 1 posts	1	1	1	6	3	3	3	3	3	24
Tier 2 posts	1	1	1	6	3	3	3	3	3	24
Tier 3 posts	1	1	1	9	9	9	6	6	6	48
Posts / month	3	3	3	21	15	15	12	12	12	96
Spend ($ ’000)	6	6	6	39	24	24	21	21	21	168

C · The current pool — 15 Bengali celebrities, ranked by BD reach

Name	Tier	Overall reach	BD reach	BD %	Profiles
Srabanti Chatterjee	TIER 1	11.84M	5.23M	44.2%	IG · FB
Madhumita Sarcar	TIER 1	8.13M	2.10M	25.9%	IG · FB
Subhashree Ganguly	TIER 1	7.05M	2.07M	29.3%	IG · FB
Priyanka Sarkar	TIER 1	7.56M	1.57M	20.7%	IG · FB
Paayel Sarkar	TIER 1	4.64M	1.32M	28.5%	IG · FB
Rukmini Maitra	TIER 2	3.66M	976K	26.6%	IG · FB
Sohini Sarkar	TIER 2	4.17M	748K	17.9%	IG · FB
Tanusree Chakroborty	TIER 2	3.60M	722K	20.1%	IG · FB
Swastika Mukherjee	TIER 2	3.60M	706K	19.6%	IG · FB
Sudipta Banerjee	TIER 2	2.62M	597K	22.8%	IG · FB
Sayantani Guhathakurta	TIER 3	1.79M	317K	17.7%	IG · FB
Koneenica Banerjee	TIER 3	1.63M	270K	16.5%	IG · FB
Pousali Banerjee	TIER 3	1.54M	236K	15.3%	IG · FB
Mumtaz Sorcar	TIER 3	1.10M	181K	16.4%	IG · FB
Paoli Dam	TIER 3	885K	179K	20.3%	IG · FB

Strategy — geo-block India and boost in the BD region to avoid any blockages for brand and talent — circumvents posting limitations by local talent, if it arises.

Media Amplification

Logo promo videos · livestream integrations · micro-creator drops — 83.4M views

SEP ’26 – MAY ’27

$86K83.4M VIEWS

›

Doubling down on brand impact and credibility — created to reach the last-mile user.

A · Unit economics & delivery

Activity	eCPM	Purpose	Total cost	Units	Expected views
Logo promo videos	$0.50	Top-of-mind recall	$36,000	7,200	72.0M
Livestream / product playalong	$4.00	Real-time showcase	$28,800	288	7.2M
Micro creators	$5.00	Extreme localisation, focused on CTA	$21,200	424	4.2M
TOTAL			$86,000		83.4M

B · Month-on-month volumes, cost & views

	SEP	OCT	NOV	DEC	JAN	FEB	MAR	APR	MAY	TOTAL
Logo promo videos	400	400	400	1,000	1,000	1,000	1,000	1,000	1,000	7,200
— cost ($ ’000)	2	2	2	5	5	5	5	5	5	36
Livestreams	12	12	24	24	36	36	48	48	48	288
— cost ($ ’000)	1.2	1.2	2.4	2.4	3.6	3.6	4.8	4.8	4.8	28.8
Micro influencers	10	10	30	74	60	60	60	60	60	424
— cost ($ ’000)	0.5	0.5	1.5	3.7	3	3	3	3	3	21.2
Total cost ($ ’000)	3.7	3.7	5.9	11.1	11.6	11.6	12.8	12.8	12.8	86

Sports Sponsorships

Reserve funds — activated based on property fit, availability and ROI

SEP ’26 – FEB ’27

$450KRESERVE FUNDS

›

A · Opportunity windows

Window	Timing	Budget
WINDOW 1	SEP – NOV ’26	$150,000
WINDOW 2	DEC ’26 – FEB ’27	$300,000
TOTAL		$450,000

B · Month-on-month reserve

	SEP	OCT	NOV	DEC	JAN	FEB	TOTAL
Reserve ($ ’000)	50	50	50	100	100	100	450

C · Key criteria — a property qualifies only if

1. Bilateral / tri-series featuring Bangladesh, or
2. Franchise league T10/T20 with Tier-1 BD cricketers and/or players with strong recall in BD, or
3. Tournaments — international or franchise — with strong BD distribution and/or proven historical viewership.

EmergeX track record on this channel: 9 team placements across 5 franchise leagues for this market’s operators. Budget stays parked unless a property clears the bar.

Offline Marketing

Auto + cab branding in Tier 2/3 cities + cable TV bursts on BPL and IPL

NOV ’26 – JUN ’27

$195K300 VEHICLES/MO + 50 CABLE OPS

›

50% of BD’s population still remains offline. Key activities — auto + cab branding in Tier 2 and Tier 3 cities, and cable TV bursts on BPL and IPL.

A · Vehicle branding — cabs & autos (inventory doubles after 4 months)

Phase	Window	Vehicle	Units	Install $/unit	Ad $/unit/mo	Months	Install total	Ad total	Phase total
PHASE 1	NOV ’26–FEB ’27	Cabs	50	$120	$80	4	$6,000	$16,000	$22,000
PHASE 1	NOV ’26–FEB ’27	Autos (CNG)	100	$60	$40	4	$6,000	$16,000	$22,000
PHASE 2	MAR ’27–JUN ’27	Cabs — 100 total (50 new)	100	$120	$80	4	$6,000	$32,000	$38,000
PHASE 2	MAR ’27–JUN ’27	Autos — 200 total (100 new)	200	$60	$40	4	$6,000	$32,000	$38,000
VEHICLES TOTAL							$24,000	$96,000	$120,000

B · Cable TV branding — tournament packages

Tournament	Window	Details	Slots per game	Total reach	Cost
BPL T20	DEC ’26 – JAN ’27	Scroll and logo display — 20 secs each · 50 operators	120	5MN+ households	$30,000
IPL	MAR – MAY ’27	Scroll and logo display — 20 secs each · 50 operators	120	5MN+ households	$45,000
CABLE SUBTOTAL					$75,000

C · Month-on-month

	NOV	DEC	JAN	FEB	MAR	APR	MAY	JUN	TOTAL
Cabs on road	50	50	50	50	100	100	100	100
— cost ($ ’000)	5.5	5.5	5.5	5.5	9.5	9.5	9.5	9.5	60
Autos on road	100	100	100	100	200	200	200	200
— cost ($ ’000)	5.5	5.5	5.5	5.5	9.5	9.5	9.5	9.5	60
Cable TV ($ ’000)	15	15	—	—	15	15	15	—	75
Total ($ ’000)	26	26	11	11	34	34	34	19	195

Going to the user where 50% of BD still lives — offline and linear TV — aimed at BPL and IPL.

Content IP — YouTube Show

Long-term asset creation — YO7-owned cricket podcast · S1 BPL 2026-27 (15 eps) + S2 IPL 2027 (30 eps)

NOV ’26 – MAY ’27

$115K45 EPISODES

›

A · Tentative costs

Line	Detail	S1 · BPL (15 eps)	S2 · IPL (30 eps)	Total
Talent	2 hosts — 1 cricket/celeb + 1 anchor	$20,000	$35,000	$55,000
Production end-to-end	Studio · equipment · shoot · post production	$7,500	$15,000	$22,500
Distribution	YT channel + marketing boost	$7,500	$15,000	$22,500
Project fees	End to end	$5,000	$10,000	$15,000
TOTAL		$40,000	$75,000	$115,000

B · Month-on-month

	NOV	DEC	JAN	FEB	MAR	APR	MAY	TOTAL
Talent	10	10	—	—	15	10	10	55
Production	5	2.5	—	—	5	5	5	22.5
Distribution	3.75	3.75	—	—	5	5	5	22.5
Project fees	2.5	2.5	—	—	5	2.5	2.5	15
Total ($ ’000)	21.25	18.75	—	—	30	22.5	22.5	115

Proven format — the same show Babu88 ran on YouTube — with the ability to carve out a video content hub for 365-day content.

The full stack, one number: seven channels, $1.45M across Jul ’26 – Jun ’27 — $1MN run-rate plus $450K reserved for sponsorship windows.

04 — Next Steps & What We Commit To

Lock the plan

Mandate signed, phase-one scope agreed — July.

Ambassador strategy

Finalise from the options offered — within two weeks.

Property scan

Sponsorship windows priced and qualified before October.

Live for launch

Creative, channels and communities ready for 1 August.

What we commit to — inputs we control, stated plainly: deliverables shipped, properties live, share-of-voice and reach delivered per month. No FTD or revenue promises — those belong to the product, the payments and the market.